Goal: Sell 5 classes at a cost of $395/class. I would need to reach at least 500 people in my target. I have created this class for a network of 6000 in a private members forum. Last class I taught (on general business) provided me with 10 students and 3 consulting clients.
This is how I intend to reach those people:
Email news – mail out to 6000 subscribers with a 28% open rate
Live chat – last round reached 2500 members
Giveaway – mini preview lesson
Guest blog post
Referral social postings – Twitter Thursday providing 10 updates that they can share.
For those people who show interest: website review or 15 minute coaching call on best practices.
Because of this exercise, I will create mini products to enhance support once the class ends and add them to the marketing plan.
Also will continue with this format since finishing up the first one laid the groundwork for the second.