My Marketing Message – content strategy

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This topic contains 1 reply, has 2 voices, and was last updated by  Tea Silvestre 4 years, 4 months ago.

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  • #1507

    Tea Silvestre

    My overall goal for this year is to build my coaching program which teaches self-employed owners of service businesses how to speak and write so that clients know why they need them.

    Currently it’s called “Why Should They Do Business With YOU?” The title may change. I offer it as individual coaching, in a group, or as a home-study course. I’m planning to start a new group program in May.

    Goals of my content strategy: to talk about topics that tie in with my group program.

    – One newsletter article a month. May bump this to twice a month later.
    – 1-2 blog posts a month .
    – Post links to articles/blog posts on LinkedIn, Facebook, Twitter

    Newsletter – What makes it so hard about to talk about your business?

    Blog – Where we go wrong when talking about what we do. Examples
    Newsletter – Where do you start with creating a message – ideal client profile
    Blog – A mindset shift. Examples

    Blog – What happens without an ideal client profile?
    Newsletter – How do you stand out? Why it’s important?
    Blog – Tips on how to stand out without being hypey. Examples

    Blog – How NOT to stand out! Examples of pitfalls.
    Newsletter – What might stop people buying from you?
    Blog – How to respond to your prospects’ concerns about hiring you

    Blogs – Sales mindset
    Newsletter – Do you know who you are?

    Blog – How your personality affects your business. Examples.
    Newsletter – How to present your info so that you connect, engage and persuade
    Blog – Creative confusion

  • #1518

    Tea Silvestre

    Great job, Maggie. Can’t wait to see these topics come to life. Are there any resources you need to make sure you’re able to get all this content written? (Time, tools, stories, etc.?)

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