August 17, 2014 at 10:00 pm #1121
Jansen Photo Expeditions
Good with People
2 knowledgeable instructors
We Want to be known for:
personal service comprehensive knowledge
Benefits for Clients
Clients receive quality education they can build on
They learn how to get the National Geographic shot
Have a fun experience in a beautiful location
Tools and Resources Needed
Ability to get to workshop location with camera equipment!
E book – “Landscape Photography – Searching for the Light”.
Available currently as a free offer for signing up for email list.
Small Taste / Basic
iPhone Workshop, basic Digital SLR workshops, or online class: $99 – $149
Includes basic introductory class as a preview for multi day workshops.
Mulit-day group photography workshop – 3 days or more $699+ depending on location
Includes instruction and guide service in small groups Learning the art of landscape photography Tailored to their needs, learning ability and skill level
Signature Product +:
Multi Day Private Photography Workshop – 3 Days or more $1500+ depending on location
Includes personal instruction and guide service in location of their choice learning landscape photography or the genre of choice.
Tailored to their needs, learning ability and skill level
Private and personal
After doing this exercise, I realized that what we really want is to do exclusively private workshops. I don’t feel like we can get the credibility without offering some of these other workshops to show our talents, get the exposure and experience. These type of private workshops don’t come around as often as we would like. We had someone call us last week to come and do a workshop that day to Big Sur. We geared up and were ready to go in a couple of hours. Unfortunately, it didn’t happen, but we realized that we could go at the drop of a hat if someone was in the area and needed our services.
August 25, 2014 at 7:16 am #1145
Haven’t accessed your mindmap just yet, but great job on outlining your signature dish and all the bits leading up to it. Under what you want to be known for, I didn’t see “adventure” — something you talked a lot about during the branding process. Is that still relevant? We’ll talk more during the Case Studies meeting.
October 7, 2014 at 10:12 am #1255
As a newer member I’m catching up on the group’s homework and just wanted to say your answers are very good and straightforward. Although I figure you’re familiar with Santa Fe Photography Workshops, I highly recommend taking a look at their site because they offer multi-day group classes in New Mexico (where I live) as well as around the world.
I think pointing to getting the National Geographic shot is a fabulous idea. We all want to feel that way with our cameras!
Also.. wish I could see your 2 page doodle, but the link isn’t working. 🙂
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