First, watch the replay here:

Your Test Kitchen Mission:

  1. Using your revenue goal for July, plan out and calendar your marketing efforts for June/July. (Click here to download my marketing calendar template.)
  2. Tell us the ideal number of people you need to get in front of in order to reach your goal.
  3. Tell us how you will reach them (which channels?) so that you’re in front of them at least 10x over the course of one month.
  4. Tell us how you will follow-up with those who look interested but haven’t yet purchased.
  5. Tell us what secondary goal you need to work on most (as a result of this exercise).
  6. EXTRA CREDIT: Use this new information to write a blog post for your site. (I’ll share all blog post links in a round-up/case study post that I do at the end of May.)

Post a summary of your answers to the above in the forum under the Planning category (no later than Tuesday, May 20th at noon, Pacific) and then email a copy of your marketing calendar to me. Those who meet this due date will be entered to win a $25 Spa Finders Gift Card.

Remember: If you get stuck or you’d like help on something, please post your questions in our Facebook group!

For additional review, download the slides.

Extra Reading:

Dinner Conversations: Engage Your Fans Online

Your Brand and the Marketing Rule of 7

The Goldilocks Zone: How Many Times Should You Share Your Offer?

Am I Doing My Marketing Right?