First, watch the replay here:
Your Test Kitchen Mission:
- Using your revenue goal for July, plan out and calendar your marketing efforts for June/July. (Click here to download my marketing calendar template.)
- Tell us the ideal number of people you need to get in front of in order to reach your goal.
- Tell us how you will reach them (which channels?) so that you’re in front of them at least 10x over the course of one month.
- Tell us how you will follow-up with those who look interested but haven’t yet purchased.
- Tell us what secondary goal you need to work on most (as a result of this exercise).
- EXTRA CREDIT: Use this new information to write a blog post for your site. (I’ll share all blog post links in a round-up/case study post that I do at the end of May.)
Post a summary of your answers to the above in the forum under the Planning category (no later than Tuesday, May 20th at noon, Pacific) and then email a copy of your marketing calendar to me. Those who meet this due date will be entered to win a $25 Spa Finders Gift Card.
Remember: If you get stuck or you’d like help on something, please post your questions in our Facebook group!
For additional review, download the slides.
Extra Reading:
Dinner Conversations: Engage Your Fans Online
Your Brand and the Marketing Rule of 7
The Goldilocks Zone: How Many Times Should You Share Your Offer?
Am I Doing My Marketing Right?