First, watch the Brunch & Learn lesson here:

Your Test Kitchen Mission:

1.Write a Letter to your Ideal Client.
Use your starter recipe:

  • What’s the Problem?
  • Why does it persist?
  • What’s possible?
  • Why you/why this solution?
  • Call to Action

2.What are the benefits of each feature? Bonus points for identifying the EMOTIONAL benefits of each feature.

3.Include 2-3 testimonials

4.Identify 3 levels of the Offer: Small Taste/Basic, Main Offer, Main Offer+

Post your answers to the Sales Page forum no later than Noon on Monday, September 22 (Pacific Time). All those who post their work on or before the deadline AND who provide feedback on at least two others’ posts will be entered to win their choice of a FREE 20 min coaching session (on top of whatever you’re already getting each month) OR a $25 Amazon gift card.

Remember: Use our Facebook group to get as much feedback and brainstorming help as you can.

For additional review, download the slides: B&L – Sales Pages.

Extra Reading:

Writing Copy that Sells: A Starter Recipe

How to Get the Best Testimonials (So You Can Attract a Hungry Crowd)

How Content Length Affects Conversions (The Science Behind Long Copy)

Behind the Scenes: A/B Testing

Psychological Pricing