What’s Inside…
Plan with The Biz Story Framework
Integral to The Story Power Approach™, this is a new twist on the traditional marketing plan.
Education
Actionable learning with assignments that move your business forward.
Community
Like-minded entrepreneurs with various talents, sharing wisdom and good juju.
Digital Dining Room Content Categories
Brunch & Learns
Missions and Exercises
Case Studies
Videos of Case Studies
Topics
Training Videos and Missions
Secret Suppers
Video Recaps of the Secret Suppers
Latest Posts
Community Case Studies: Content Strategy
http://youtu.be/q2HLkYz08PQ
Community Case Studies: Preparing to Plan
To view the posted homework that goes with this video, see our Pre-planning topic in the forum.
Blogging: Fine-tuning Your Habits
My own blogging practice has evolved over the last three years into a pretty solid rhythm. It took me a while to find it (mostly because I was listening to all the "experts" and trying to follow "best practices"). Don't let that happen to you! Yes, you need to have...
Lunch & Learn: All About Masterminds
Your Test Kitchen Mission (Due Monday, May 20th) Part I - Write a Want Ad* for Mastermind Members: Bullet points for qualities needed Focus/Topic Meeting structure preferred What you have to offer Part II - Write Group Guidelines: Outline ground rules Decide on...
The Wonders of Market Research and What it Means for Iteration
Have you seen my Marketing diagram before? This is the one I use to help explain marketing in terms of its breadth and depth in your business. I also usually say, "I'm biased, but I believe EVERYTHING in your business is about marketing." Go ahead and take a gander...
Lunch & Learn: Copy Writing the Works
Your Test Kitchen Mission (Due Monday, June 17th) Part I - Identify your 5 ingredients (Pain/Desire; What Stands in the Way; What's Possible; Why You; Call to Action): Bullet points for each ingredient Be succinct and specific - try to keep your ingredients to no more...
Your Branding Stories
The post that covers our project this month can be read on the Word Chef site here.
Email Marketing Case Studies
Sales Pages Reviewed
Copy Writing and Sales Page
The content in this module corresponds to the Ideal Client section of your Biz Story Framework. The videos below run approx 5 hours. You can stop and start them as needed. Your Test Kitchen Mission Part I – Identify your 5 ingredients (Pain/Desire; What Stands in the...
Your Signature Dish: Community Case Studies
Did you miss our meeting? You can catch the replay here: Any questions? Please ask below and/or in our Facebook group. Thanks!
Planning: Community Case Studies
What questions came up for you while doing this project? What a-ha moments landed? Share in a comment!
Elements of Your Branding Story & Using Them Effectively
First, watch this month's Brunch & Learn recording: Your Test Kitchen mission: Do an inventory of your assets (see Week 1 of the Find Your Secret Sauce course on ruzuku for help, if needed) Find the best THREE to incorporate into your branding -- one being a...
It’s ALL Marketing: The Importance of Systems for Your Business (and Peace of Mind)
First, watch the replay here: Your Test Kitchen Mission: Block out time on your calendar to wear your CEO & Manager Hats. Tell us what times you chose & why. Outline your agendas for those meetings. Pick ONE piece of your business to systematize this month....
Market Research & Your Ideal Client
Your Test Kitchen Mission: The Un-Focus Group (Due July 15th by Noon, PST) Part I - Spend a week to 10 days researching 5 people on social media (see slides for more details on how to choose the people and what to look for). Use the worksheet below (or some semblance...
Tea’s an amazing mentor, coach and all around awesome person. I’ve learned and accomplished more from participating in her programs than all of the others combined (and there’ve been many!!).
Tea’s Digital Dining Room program has helped me to think differently — on a daily basis — about who my target clients are and the best way to communicate with them. That’s huge! Tea’s advice is current and savvy and you know you are on the cutting edge when working with her.