What’s Inside…
Plan with The Biz Story Framework
Integral to The Story Power Approach™, this is a new twist on the traditional marketing plan.
Education
Actionable learning with assignments that move your business forward.
Community
Like-minded entrepreneurs with various talents, sharing wisdom and good juju.
Digital Dining Room Content Categories
Brunch & Learns
Missions and Exercises
Case Studies
Videos of Case Studies
Topics
Training Videos and Missions
Secret Suppers
Video Recaps of the Secret Suppers
Latest Posts
Content Strategy: How to Nourish Your Audience AND Your Business with the Best Content
Review the recording below... http://youtu.be/YCCRD5yoes4 Your Mission: Mindmap/brainstorm content topics for the next 6 months. Share your topics with us in an outline/calendar. Indicate how these topics support your biz/revenue goals. Indicate what format you’ll use...
Sales Pages: Stories You Need to Tell to Create Action
First, watch the Brunch & Learn lesson here: http://youtu.be/u4LqoQCBzj0 Your Test Kitchen Mission: 1.Write a Letter to your Ideal Client. Use your starter recipe: What’s the Problem? Why does it persist? What’s possible? Why you/why this solution? Call to Action...
Secret Supper: The Evolution of Story Bistro Products & Services
If you missed us, here's the recording: Click the graphics below for additional review:
Case Studies: Branding
If you missed our meeting, watch the recording here:
Email Marketing: Create and Nurture Relationships
One of the things I've learned over the last few years, is that when I focus on having conversations with the people on my list (vs. trying to build the list bigger and faster), I'm much more successful. Here are my tips for doing just that: 1. Start the relationship...
Your Heroic Ideal Client
The content in this module corresponds to the Ideal Client section of your Biz Story Framework. The videos below run approx 2.5 hours. You can stop and start them as needed. Your Test Kitchen mission: 1. Create an Ideal Client Character Sketch that showcases the...
Brunch & Learn: Heartfelt Sales Conversations (with Susanna Maida)
First, watch the recording of our meeting: https://www.youtube.com/watch?v=cmfZb66CYqw Your Mission: Design a Discovery Session. Name it, describe how it aligns with your main offer. Highlight the benefits of having one. List the content you might discuss. Invite your...
Secret Supper: Heart-to-Heart Email Marketing with Mark Silver
Miss the meeting? You can watch the recording here: https://www.youtube.com/watch?v=ltfWlhUh2QU
Email Marketing: Better Relationships, More Sales
First, watch this month's Brunch & Learn recording: Your Test Kitchen mission: Identify three questions you think will be of value in building relationships Include any giveaway info if needed (why did they sign-up in the first place?) Write the email and set it...
Storytelling and Content Strategy to Grow Your Business
First, watch this month's Brunch & Learn recording: Your Test Kitchen mission: Identify Your Top Business Goal for Final Quarter of this year (October thru December 2013) Brainstorm Your Topics (At least 5) (Do an inventory of your current content) Create an...
Lessons from the Posse: Tea’s Mastermind Process
I've participated in four different mastermind groups over the course of my self-employed life, and can tell you that they've always provided me with high value feedback, support and accountability. Unfortunately, that high value didn't always last. (Which is why I've...
Market Research – Digging Deeper with Two Questions
If you haven’t yet looked at (and given feedback on) the questions posted by DDR members, click on over to the Forum and take a peek. Here’s the replay of our meeting. We missed you. Hope you can make it to the next one! If you'd rather listen to the audio only, you...
Secret Supper: The Word Chef’s Content Strategy Over Time
Start by listening to the replay of this month's meeting. The image below shows my web traffic since the inception of theWordChef.com. Peak traffic days are explained as well as top visited pages: As I noted during our meeting, my initial content strategy centered...
Your Ideal Client as Hero: The Character Sketch
Your Ideal Client as Hero: The Character Sketch
Secret Supper: The Chef Takes Stock
Tea’s an amazing mentor, coach and all around awesome person. I’ve learned and accomplished more from participating in her programs than all of the others combined (and there’ve been many!!).
Tea’s Digital Dining Room program has helped me to think differently — on a daily basis — about who my target clients are and the best way to communicate with them. That’s huge! Tea’s advice is current and savvy and you know you are on the cutting edge when working with her.