The Villain

The Villain

The content in this module corresponds to the Villain section of your Biz Story Framework.       Your Test Kitchen Mission: Brainstorm at least two villains for each quadrant (Internal/External and Conscious/Unconscious). Pick ONE that would be the best...
Social Media that WORKS for YOU

Social Media that WORKS for YOU

The content in this module corresponds to the Plot section of your Biz Story Framework. The videos below run approx 6 hours. You can stop and start them as needed. Your Test Kitchen mission: 1. Spend 10 minutes a day for the next 10 days socializing on a new or...
Branding

Branding

The content in this module corresponds to the Mentor section of your Biz Story Framework. There are approx 9 hours of videos here. Please take your time with them.       Your Mission: 1. Assess Your Branding and Pick an Area that You Want to Improve:...
Content Strategy & Storytelling

Content Strategy & Storytelling

The content in this module corresponds to the Plot section of your Biz Story Framework. The videos below run approx 2.5 hours. You can stop and start them as needed. Your Test Kitchen mission: Identify Your Top Business Goal for the next quarter of this year...
Marketing Systems & CEO Time

Marketing Systems & CEO Time

The content in this module corresponds to your entire marketing plan and business. The videos below run approx 6 hours. You can stop and start them as needed. Your Test Kitchen Mission: Block out time on your calendar to wear your CEO & Manager Hats. Understand...
Your Heroic Ideal Client

Your Heroic Ideal Client

The content in this module corresponds to the Ideal Client section of your Biz Story Framework. The videos below run approx 2.5 hours. You can stop and start them as needed. Your Test Kitchen mission: 1. Create an Ideal Client Character Sketch that showcases the...
Sales

Sales

The content in this module corresponds to the part of your Biz Story Framework that is concerned with closing a sale. The videos below run approx 6 hours. You can stop and start them as needed. Your Test Kitchen mission: Identify ONE area of TRUST where you need to...
Email Marketing

Email Marketing

The content in this module corresponds to the Plot section of your Biz Story Framework. The videos below run approx 3 hours. You can stop and start them as needed. Your Mission: Part One: Treasure Hunt Pay attention to which emails you decide to open and read. Copy...
Prepare to Plan

Prepare to Plan

The content in this module should be reviewed BEFORE you sit down to do any planning. It’s the best way to take stock of where you are now (so you can make the smart decisions about where you want to go from here). The videos below run approx 2 hours. You can...
Copy Writing and Sales Page

Copy Writing and Sales Page

The content in this module corresponds to the Ideal Client section of your Biz Story Framework. The videos below run approx 5 hours. You can stop and start them as needed. Your Test Kitchen Mission Part I – Identify your 5 ingredients (Pain/Desire; What Stands in the...
Signature Dish

Signature Dish

The content in this module corresponds to the Your Brand section of your Biz Story Framework. The videos below run approx 2.5 hours. You can stop and start them as needed. Your Test Kitchen Mission: 1. Mindmap your Signature Product. Make sure it answers these two...
Blog Smarter

Blog Smarter

The content in this module corresponds to the Plot section of your Biz Story Framework. The videos below run approx 3 hours. You can stop and start them as needed. Your Test Kitchen mission: Identify 3 places where your content creation habits could stand improvement....
Planning

Planning

The content in this module corresponds to your ENTIRE Biz Story Framework. The videos below run approx 2.5 hours. You can stop and start them as needed. Your Test Kitchen Mission: Using your revenue goal for the coming month, plan out and calendar your marketing...
Mastermind Groups

Mastermind Groups

Watch the videos (approx running time: 2 hours) Your Test Kitchen Mission Part I – Write a Want Ad* for Mastermind Members: Bullet points for qualities needed Focus/Topic Meeting structure preferred What you have to offer Part II – Write Group Guidelines:...