Click the title of the Brunch & Learn you want to watch to open it and see the full assignment for that month.
Brunch & Learn: Create Programs & Packages that Help You AND Your Clients Succeed
First, catch up on the lesson here: Your Mission Do an inventory of your existing content. Mindmap ONE program or package and… Name it, describe how it aligns with your brand. Describe WHO it’s perfect for. List the content you might discuss and the pricing you might...Your Ideal Client as Hero: The Character Sketch
First, watch this month’s Brunch & Learn recording: Your Test Kitchen mission: 1. Create an Ideal Client Character Sketch that showcases the important things about your Hero: Their back story – how did they get where they are today? What have been their...Market Research: How to Find Your Ideal Clients
Review the recording below… Your Mission: 1. If you haven’t done the Ideal Client Profile/Hero Character Sketch, start there. (See...Prepare to Plan!
First, watch the Brunch & Learn Recording: Your Test Kitchen Mission: 1. Download the Spreadsheet and Complete the Pre-planning Inventory. (Feel free to customize this for your business) 2.Identify 2-3 Key Stories from the data. 3.Send the spreadsheet to me via...Lunch & Learn: All About Masterminds
Your Test Kitchen Mission (Due Monday, May 20th) Part I – Write a Want Ad* for Mastermind Members: Bullet points for qualities needed Focus/Topic Meeting structure preferred What you have to offer Part II – Write Group Guidelines: Outline ground rules...
Clarify Your Branding Story
Did you miss our hangout this month? Watch the replay here: Your Test Kitchen Mission Assess your current branding elements to see what might be unclear (see the slides and/or recording above). Ask for feedback from your clients, audience, colleagues and peers:...Elements of Your Branding Story & Using Them Effectively
First, watch this month’s Brunch & Learn recording: Your Test Kitchen mission: Do an inventory of your assets (see Week 1 of the Find Your Secret Sauce course on ruzuku for help, if needed) Find the best THREE to incorporate into your branding — one...Brunch & Learn: Power Your Marketing with Systems (with Lisa Burger)
Your Test Kitchen Mission: For three days, record how you’re actually spending your time in your business. No cheating! If you find you’re on social media for a couple hours (whoops!), write that down. No excuses. Pen and paper work. If you’d prefer a tech way...How to Use Social Media to Bloom Your Online Relationships
First, catch up on our meeting here: Your Mission: 1. Perform this 10-Day Experiment Pick a new(ish) or ignored channel Download this worksheet Use the worksheet as a guide. Spend 10 minutes per day on the tasks as outlined and keep track of your findings and...Brunch & Learn: Happily Launch and Promote Your Offer
Your Mission This Month: Tell us how you want to FEEL before, during, after your launch. Using your revenue goal for your launch or for a particular offer, plan out and calendar your marketing efforts for ONE campaign. Tell us the ideal number of people you need to...Content Strategy: How to Nourish Your Audience AND Your Business with the Best Content
Review the recording below… Your Mission: Mindmap/brainstorm content topics for the next 6 months. Share your topics with us in an outline/calendar. Indicate how these topics support your biz/revenue goals. Indicate what format you’ll use and why. Indicate how...Sales Pages: Stories You Need to Tell to Create Action
First, watch the Brunch & Learn lesson here: Your Test Kitchen Mission: 1.Write a Letter to your Ideal Client. Use your starter recipe: What’s the Problem? Why does it persist? What’s possible? Why you/why this solution? Call to Action 2.What are the benefits of...How to Apply Dinner Party Planning to Your Marketing Campaigns
First, watch the replay here: Your Test Kitchen Mission: Using your revenue goal for July, plan out and calendar your marketing efforts for June/July. (Click here to download my marketing calendar template.) Tell us the ideal number of people you need to get in front...Blog Smart: Make Every Word Count
First, watch this month’s Brunch & Learn recording: Your Test Kitchen mission: Identify 3 places where your content creation habits could stand improvement. Identify 1 topic you could develop that would further your biz goals (your Content Strategy for Q4...Email Marketing: Better Relationships, More Sales
First, watch this month’s Brunch & Learn recording: Your Test Kitchen mission: Identify three questions you think will be of value in building relationships Include any giveaway info if needed (why did they sign-up in the first place?) Write the email and...Heart-Centered Email Marketing
First, catch up on our meeting here: Your Mission: Part One: Treasure Hunt Pay attention to which emails you decide to open and read. Copy the subject lines of at least 15 emails that you choose to read over the course of a few days. Make notes about WHY you decided...Storytelling and Content Strategy to Grow Your Business
First, watch this month’s Brunch & Learn recording: Your Test Kitchen mission: Identify Your Top Business Goal for Final Quarter of this year (October thru December 2013) Brainstorm Your Topics (At least 5) (Do an inventory of your current content) Create an...Lunch & Learn: Copy Writing the Works
Your Test Kitchen Mission (Due Monday, June 17th) Part I – Identify your 5 ingredients (Pain/Desire; What Stands in the Way; What’s Possible; Why You; Call to Action): Bullet points for each ingredient Be succinct and specific – try to keep your...
It’s ALL Marketing: The Importance of Systems for Your Business (and Peace of Mind)
First, watch the replay here: Your Test Kitchen Mission: Block out time on your calendar to wear your CEO & Manager Hats. Tell us what times you chose & why. Outline your agendas for those meetings. Pick ONE piece of your business to systematize this month....3 Ways to Clarify Your Branding Story
First, catch up on our meeting here: Your Mission: 1. Assess Your Branding and Pick an Area that You Want to Improve: Your Big Why and how it’s expressed visually, verbally, etc. Your Collaborations/Partnerships How You Serve Your Clients 2. Outline...Market Research & Your Ideal Client
Your Test Kitchen Mission: The Un-Focus Group (Due July 15th by Noon, PST) Part I – Spend a week to 10 days researching 5 people on social media (see slides for more details on how to choose the people and what to look for). Use the worksheet below (or some...Plot a Win-Win Path to Sales
First, watch this month’s Brunch & Learn recording: Your Test Kitchen mission: Identify ONE area of TRUST where you need to improve (Do they trust YOU/YOUR BIZ? Do they trust your OFFER? Do they trust THEMSELVES? Do YOU trust YOURSELF?) and give 3 ideas...Your Signature Dish: How to Create & Price
Review the Brunch & Learn recording here: Your Test Kitchen Mission: 1. Mindmap your Signature Product. Make sure it answers these two questions: > What do you want to be known for? What are your super powers? > What are the benefits of each feature? 2....