Click the title of the Brunch & Learn you want to watch to open it and see the full assignment for that month.




Blog Smart: Make Every Word Count

First, watch this month’s Brunch & Learn recording: Your Test Kitchen mission: Identify 3 places where your content creation habits could stand improvement. Identify 1 topic you could develop that would further your biz goals (your Content Strategy for Q4...

Heart-Centered Email Marketing

First, catch up on our meeting here: Your Mission: Part One: Treasure Hunt Pay attention to which emails you decide to open and read. Copy the subject lines of at least 15 emails that you choose to read over the course of a few days. Make notes about WHY you decided...

Lunch & Learn: Copy Writing the Works

Your Test Kitchen Mission (Due Monday, June 17th) Part I – Identify your 5 ingredients (Pain/Desire; What Stands in the Way; What’s Possible; Why You; Call to Action): Bullet points for each ingredient Be succinct and specific – try to keep your...

Plot a Win-Win Path to Sales

First, watch this month’s Brunch & Learn recording: Your Test Kitchen mission: Identify ONE area of TRUST where you need to improve (Do they trust YOU/YOUR BIZ? Do they trust your OFFER? Do they trust THEMSELVES? Do YOU trust YOURSELF?) and give 3 ideas...

Prepare to Plan!

First, watch the Brunch & Learn Recording: Your Test Kitchen Mission: 1. Download the Spreadsheet and Complete the Pre-planning Inventory. (Feel free to customize this for your business) 2.Identify 2-3 Key Stories from the data. 3.Send the spreadsheet to me via...

Put the ‘Social’ Back in Social Media

First, watch this month’s Brunch & Learn recording: Your Test Kitchen mission: 1. Spend 10 minutes a day for the next 10 days socializing on a new or previously ignored social media channel. 2. Download the worksheet to guide you through the process: Click...
Clarify Your Branding Story

Clarify Your Branding Story

Did you miss our hangout this month? Watch the replay here: Your Test Kitchen Mission Assess your current branding elements to see what might be unclear (see the slides and/or recording above). Ask for feedback from your clients, audience, colleagues and peers:...

Lunch & Learn: All About Masterminds

Your Test Kitchen Mission (Due Monday, May 20th) Part I – Write a Want Ad* for Mastermind Members: Bullet points for qualities needed Focus/Topic Meeting structure preferred What you have to offer Part II – Write Group Guidelines: Outline ground rules...

Market Research & Your Ideal Client

Your Test Kitchen Mission: The Un-Focus Group (Due July 15th by Noon, PST) Part I – Spend a week to 10 days researching 5 people on social media (see slides for more details on how to choose the people and what to look for). Use the worksheet below (or some...

3 Ways to Clarify Your Branding Story

First, catch up on our meeting here: Your Mission: 1. Assess Your Branding and Pick an Area that You Want to Improve: Your Big Why and how it’s expressed visually, verbally, etc. Your Collaborations/Partnerships How You Serve Your Clients 2. Outline...

Your Signature Dish: How to Create & Price

Review the Brunch & Learn recording here: Your Test Kitchen Mission: 1. Mindmap your Signature Product. Make sure it answers these two questions: > What do you want to be known for? What are your super powers? > What are the benefits of each feature? 2....