Evolution of The Word Chef Brand

This month’s meeting replay is here: For more on the Word Chef brand, see these posts: Has Your Brand Reached it’s Expiration Date? About the Chef About the Word Chef company The Manifesto Also, take a look at the graphics on my Services Menu to see how I...

An Inside Look at My Copywriting Process

(Note: scroll to the bottom to watch the replay of our Secret Supper meeting) Copywriting — the act of putting words on a page (or a screen) specifically for the purposes of marketing something — isn’t a skill that you’re born with. (Even if...

How the Chef Plans Her Marketing

(With a focus on this summer’s soiree) Did you miss this meeting? Here’s the recording: And here are the slides in PDF format. If you’d like a copy of the event planning checklist, you can download the template here. Questions? Go ahead and ask...

How I Wear My CEO & Manager Hats

First, watch the recording: Here’s the list of things I look at in each of the areas I mentioned above: Google Analytics At a bare minimum, take a look at the overview pages for each of these. Look at it by month, as well as by 3 to 6 months. Find the spikes and...

Blogging: Fine-tuning Your Habits

My own blogging practice has evolved over the last three years into a pretty solid rhythm. It took me a while to find it (mostly because I was listening to all the “experts” and trying to follow “best practices”). Don’t let that happen to...