Watch the 4 videos (total running time = 2 hours, 15 min):
Your Test Kitchen mission:
- Identify Your Top Business Goal for the next quarter of this year
- Brainstorm Your Topics (At least 5)
- (Do an inventory of your current content)
- Create an Editorial Calendar for the next three months (use this template as a starting point)
For additional review, download the slides and/or the audio.
Additional Reading:
Why Content Strategies and Marketing Plans Help Create Real Sales
Case Study: Creating a Content Strategy to Support Your Launch