What’s Inside…
Plan with The Biz Story Framework
Integral to The Story Power Approach™, this is a new twist on the traditional marketing plan.
Education
Actionable learning with assignments that move your business forward.
Community
Like-minded entrepreneurs with various talents, sharing wisdom and good juju.
Digital Dining Room Content Categories
Brunch & Learns
Missions and Exercises
Case Studies
Videos of Case Studies
Topics
Training Videos and Missions
Secret Suppers
Video Recaps of the Secret Suppers
Latest Posts
Put the ‘Social’ Back in Social Media
First, watch this month's Brunch & Learn recording: Your Test Kitchen mission: 1. Spend 10 minutes a day for the next 10 days socializing on a new or previously ignored social media channel. 2. Download the worksheet to guide you through the process: Click Here 3....
Proactively Find (and Follow-Up on) New Leads Via Social Media
First, watch the recording: Show Notes: FIRE Method Find: Make a list of all the organizations, publications, companies, etc. that you'd like to work for/with. Then use your favorite social media channel to Find all the people who work there. Identify: Go through each...
Secret Supper: How the Chef Creates Her Sales Pages
Prepare to Plan!
First, watch the Brunch & Learn Recording: Your Test Kitchen Mission: 1. Download the Spreadsheet and Complete the Pre-planning Inventory. (Feel free to customize this for your business) 2.Identify 2-3 Key Stories from the data. 3.Send the spreadsheet to me via...
Market Research: How to Find Your Ideal Clients
Review the recording below... https://www.youtube.com/watch?v=jekKy4act7s Your Mission: 1. If you haven’t done the Ideal Client Profile/Hero Character Sketch, start there. (See...
Secret Supper: How I Create My Branding Story
https://www.youtube.com/watch?v=xz6zdwcaXzk
Brunch & Learn: Create Programs & Packages that Help You AND Your Clients Succeed
First, catch up on the lesson here: https://youtu.be/9ZTe94l5PQ8 Your Mission Do an inventory of your existing content. Mindmap ONE program or package and… Name it, describe how it aligns with your brand. Describe WHO it’s perfect for. List the content you might...
Branding
The content in this module corresponds to the Mentor section of your Biz Story Framework. There are approx 9 hours of videos here. Please take your time with them. Your Mission: 1. Assess Your Branding and Pick an Area that You Want to Improve:...
Content Strategy & Storytelling
The content in this module corresponds to the Plot section of your Biz Story Framework. The videos below run approx 2.5 hours. You can stop and start them as needed. Your Test Kitchen mission: Identify Your Top Business Goal for the next quarter of this year...
Lunch & Learn: All About Masterminds
Your Test Kitchen Mission (Due Monday, May 20th) Part I - Write a Want Ad* for Mastermind Members: Bullet points for qualities needed Focus/Topic Meeting structure preferred What you have to offer Part II - Write Group Guidelines: Outline ground rules Decide on...
Ask the Chef: SEO (Search Engine Optimization)
Ask all your SEO-related questions here. If I don’t know the answer, I’ll find someone who does.
Market Research – Digging Deeper with Two Questions
If you haven’t yet looked at (and given feedback on) the questions posted by DDR members, click on over to the Forum and take a peek. Here’s the replay of our meeting. We missed you. Hope you can make it to the next one! If you'd rather listen to the audio only, you...
Evolution of The Word Chef Brand
This month's meeting replay is here: For more on the Word Chef brand, see these posts: Has Your Brand Reached it's Expiration Date? About the Chef About the Word Chef company The Manifesto Also, take a look at the graphics on my Services Menu to see how I incorporated...
Secret Supper: The Word Chef’s Content Strategy Over Time
Start by listening to the replay of this month's meeting. The image below shows my web traffic since the inception of theWordChef.com. Peak traffic days are explained as well as top visited pages: As I noted during our meeting, my initial content strategy centered...
Your Ideal Client as Hero: The Character Sketch
Your Ideal Client as Hero: The Character Sketch
Tea’s an amazing mentor, coach and all around awesome person. I’ve learned and accomplished more from participating in her programs than all of the others combined (and there’ve been many!!).
Tea’s Digital Dining Room program has helped me to think differently — on a daily basis — about who my target clients are and the best way to communicate with them. That’s huge! Tea’s advice is current and savvy and you know you are on the cutting edge when working with her.
Build Your Business on YOUR Terms
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