What’s Inside…
Plan with The Biz Story Framework
Integral to The Story Power Approach™, this is a new twist on the traditional marketing plan.
Education
Actionable learning with assignments that move your business forward.
Community
Like-minded entrepreneurs with various talents, sharing wisdom and good juju.
Digital Dining Room Content Categories
Brunch & Learns
Missions and Exercises
Case Studies
Videos of Case Studies
Topics
Training Videos and Missions
Secret Suppers
Video Recaps of the Secret Suppers
Latest Posts
Market Research – Digging Deeper with Two Questions
If you haven’t yet looked at (and given feedback on) the questions posted by DDR members, click on over to the Forum and take a peek. Here’s the replay of our meeting. We missed you. Hope you can make it to the next one! If you'd rather listen to the audio only, you...
Secret Supper: The Word Chef’s Content Strategy Over Time
Start by listening to the replay of this month's meeting. The image below shows my web traffic since the inception of theWordChef.com. Peak traffic days are explained as well as top visited pages: As I noted during our meeting, my initial content strategy centered...
Your Ideal Client as Hero: The Character Sketch
Your Ideal Client as Hero: The Character Sketch
Brunch & Learn: Create Programs & Packages that Help You AND Your Clients Succeed
First, catch up on the lesson here: https://youtu.be/9ZTe94l5PQ8 Your Mission Do an inventory of your existing content. Mindmap ONE program or package and… Name it, describe how it aligns with your brand. Describe WHO it’s perfect for. List the content you might...
Content Strategy & Storytelling
The content in this module corresponds to the Plot section of your Biz Story Framework. The videos below run approx 2.5 hours. You can stop and start them as needed. Your Test Kitchen mission: Identify Your Top Business Goal for the next quarter of this year...
Ask the Chef: Social Media
Ask anything related to Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube (you get the idea)...if I don't know the answer, I'll find someone who does!
Market Research & Your Ideal Client
Your Test Kitchen Mission: The Un-Focus Group (Due July 15th by Noon, PST) Part I - Spend a week to 10 days researching 5 people on social media (see slides for more details on how to choose the people and what to look for). Use the worksheet below (or some semblance...
Storytelling and Content Strategy to Grow Your Business
First, watch this month's Brunch & Learn recording: Your Test Kitchen mission: Identify Your Top Business Goal for Final Quarter of this year (October thru December 2013) Brainstorm Your Topics (At least 5) (Do an inventory of your current content) Create an...
How I Found My Clients’ Villains
This month (due to my move), the Secret Supper was held by phone. Here's the recording.
It’s ALL Marketing: The Importance of Systems for Your Business (and Peace of Mind)
First, watch the replay here: Your Test Kitchen Mission: Block out time on your calendar to wear your CEO & Manager Hats. Tell us what times you chose & why. Outline your agendas for those meetings. Pick ONE piece of your business to systematize this month....
Systems: How’d You Do?
If you missed our meeting, you can watch the recording here: What were your biggest take-aways from this project?
Your Signature Dish: How to Create & Price
Review the Brunch & Learn recording here: Your Test Kitchen Mission: 1. Mindmap your Signature Product. Make sure it answers these two questions: > What do you want to be known for? What are your super powers? > What are the benefits of each feature? 2....
Secret Supper: How I Create and Implement My Content Strategy
Watch the replay here: https://www.youtube.com/watch?v=BbLWnXoObtk Download the slides here: SS - Nurture - Content Strategy Reminder: Your homework is due on a different date this month: Friday, Feb. 20th at Noon, Pacific.
3 Ways to Clarify Your Branding Story
First, catch up on our meeting here: https://www.youtube.com/watch?v=lI7eMiSBRU8 Your Mission: 1. Assess Your Branding and Pick an Area that You Want to Improve: Your Big Why and how it's expressed visually, verbally, etc. Your Collaborations/Partnerships How You...
Heart-Centered Email Marketing
First, catch up on our meeting here: https://www.youtube.com/watch?v=8bFEHUlnAds Your Mission: Part One: Treasure Hunt Pay attention to which emails you decide to open and read. Copy the subject lines of at least 15 emails that you choose to read over the course of a...
Tea’s an amazing mentor, coach and all around awesome person. I’ve learned and accomplished more from participating in her programs than all of the others combined (and there’ve been many!!).
Tea’s Digital Dining Room program has helped me to think differently — on a daily basis — about who my target clients are and the best way to communicate with them. That’s huge! Tea’s advice is current and savvy and you know you are on the cutting edge when working with her.
Build Your Business on YOUR Terms
Find additional free business and writing resources at StoryBistro.com. Also find free e-courses at StoryBistroCourses.com.
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