What’s Inside…
Plan with The Biz Story Framework
Integral to The Story Power Approach™, this is a new twist on the traditional marketing plan.
Education
Actionable learning with assignments that move your business forward.
Community
Like-minded entrepreneurs with various talents, sharing wisdom and good juju.
Digital Dining Room Content Categories
Brunch & Learns
Missions and Exercises
Case Studies
Videos of Case Studies
Topics
Training Videos and Missions
Secret Suppers
Video Recaps of the Secret Suppers
Latest Posts
Blog Smarter
The content in this module corresponds to the Plot section of your Biz Story Framework. The videos below run approx 3 hours. You can stop and start them as needed. Your Test Kitchen mission: Identify 3 places where your content creation habits could stand improvement....
Signature Dish
The content in this module corresponds to the Your Brand section of your Biz Story Framework. The videos below run approx 2.5 hours. You can stop and start them as needed. Your Test Kitchen Mission: 1. Mindmap your Signature Product. Make sure it answers these two...
Who’s That Villain? What Stands in the Way of Your Client Getting What She Wants?
First, watch the replay here: Your Test Kitchen Mission: Brainstorm at least two villains for each quadrant (Internal/External and Conscious/Unconscious). Pick ONE that would be the best for you to tackle right now. Create an Avatar for this Villain (with a visual)...
Systems: How’d You Do?
If you missed our meeting, you can watch the recording here: What were your biggest take-aways from this project?
It’s ALL Marketing: The Importance of Systems for Your Business (and Peace of Mind)
First, watch the replay here: Your Test Kitchen Mission: Block out time on your calendar to wear your CEO & Manager Hats. Tell us what times you chose & why. Outline your agendas for those meetings. Pick ONE piece of your business to systematize this month....
Lunch & Learn: All About Masterminds
Your Test Kitchen Mission (Due Monday, May 20th) Part I - Write a Want Ad* for Mastermind Members: Bullet points for qualities needed Focus/Topic Meeting structure preferred What you have to offer Part II - Write Group Guidelines: Outline ground rules Decide on...
Prepare to Plan
The content in this module should be reviewed BEFORE you sit down to do any planning. It's the best way to take stock of where you are now (so you can make the smart decisions about where you want to go from here). The videos below run approx 2 hours. You can stop and...
Market Research: Your Ideal Client
The content in this module corresponds to the Ideal Client section of your Biz Story Framework. The videos below run approx 2.5 hours. You can stop and start them as needed. Your Test Kitchen Mission: The Un-Focus Group Part I - Spend a week to 10 days researching 5...
Email Marketing
The content in this module corresponds to the Plot section of your Biz Story Framework. The videos below run approx 3 hours. You can stop and start them as needed. Your Mission: Part One: Treasure Hunt Pay attention to which emails you decide to open and read. Copy...
Copy Writing and Sales Page
The content in this module corresponds to the Ideal Client section of your Biz Story Framework. The videos below run approx 5 hours. You can stop and start them as needed. Your Test Kitchen Mission Part I – Identify your 5 ingredients (Pain/Desire; What Stands in the...
Your Branding Stories
The post that covers our project this month can be read on the Word Chef site here.
The Wonders of Market Research and What it Means for Iteration
Have you seen my Marketing diagram before? This is the one I use to help explain marketing in terms of its breadth and depth in your business. I also usually say, "I'm biased, but I believe EVERYTHING in your business is about marketing." Go ahead and take a gander...
Sales Pages Reviewed
Email Marketing Case Studies
Lunch & Learn: Copy Writing the Works
Your Test Kitchen Mission (Due Monday, June 17th) Part I - Identify your 5 ingredients (Pain/Desire; What Stands in the Way; What's Possible; Why You; Call to Action): Bullet points for each ingredient Be succinct and specific - try to keep your ingredients to no more...
Tea’s an amazing mentor, coach and all around awesome person. I’ve learned and accomplished more from participating in her programs than all of the others combined (and there’ve been many!!).
Tea’s Digital Dining Room program has helped me to think differently — on a daily basis — about who my target clients are and the best way to communicate with them. That’s huge! Tea’s advice is current and savvy and you know you are on the cutting edge when working with her.