What’s Inside…
Plan with The Biz Story Framework
Integral to The Story Power Approach™, this is a new twist on the traditional marketing plan.
Education
Actionable learning with assignments that move your business forward.
Community
Like-minded entrepreneurs with various talents, sharing wisdom and good juju.
Digital Dining Room Content Categories
Brunch & Learns
Missions and Exercises
Case Studies
Videos of Case Studies
Topics
Training Videos and Missions
Secret Suppers
Video Recaps of the Secret Suppers
Latest Posts
Community Case Studies: Preparing to Plan
To view the posted homework that goes with this video, see our Pre-planning topic in the forum.
Blogging: Fine-tuning Your Habits
My own blogging practice has evolved over the last three years into a pretty solid rhythm. It took me a while to find it (mostly because I was listening to all the "experts" and trying to follow "best practices"). Don't let that happen to you! Yes, you need to have...
Community Case Studies: Content Strategy
http://youtu.be/q2HLkYz08PQ
Content Strategy: Preparing to Launch
If you missed the hangout, you can watch the replay here: Also, the write up of this month's case study can be found on the Word Chef site here.
How to Apply Dinner Party Planning to Your Marketing Campaigns
First, watch the replay here: Your Test Kitchen Mission: Using your revenue goal for July, plan out and calendar your marketing efforts for June/July. (Click here to download my marketing calendar template.) Tell us the ideal number of people you need to get in front...
Brunch & Learn: Happily Launch and Promote Your Offer
https://www.youtube.com/watch?v=Q0GMU9MXMXA Your Mission This Month: Tell us how you want to FEEL before, during, after your launch. Using your revenue goal for your launch or for a particular offer, plan out and calendar your marketing efforts for ONE campaign. Tell...
Clarify Your Branding Story
Did you miss our hangout this month? Watch the replay here: Your Test Kitchen Mission Assess your current branding elements to see what might be unclear (see the slides and/or recording above). Ask for feedback from your clients, audience, colleagues and peers:...
Lunch & Learn: All About Masterminds
Your Test Kitchen Mission (Due Monday, May 20th) Part I - Write a Want Ad* for Mastermind Members: Bullet points for qualities needed Focus/Topic Meeting structure preferred What you have to offer Part II - Write Group Guidelines: Outline ground rules Decide on...
How I Wear My CEO & Manager Hats
First, watch the recording: Here's the list of things I look at in each of the areas I mentioned above: Google Analytics At a bare minimum, take a look at the overview pages for each of these. Look at it by month, as well as by 3 to 6 months. Find the spikes and dips....
Secret Supper: Interview with Rebecca Tracey
This month's Secret Supper is available in both video and audio! For video, watch here: https://youtu.be/z5WADBja-DY For audio, listen or download here:
Ask the Chef: Branding
What questions do you have about branding? Leave them in a comment below and the Chef will get you an answer delivered up post-haste! (or at least within 48 hours)
Plot a Win-Win Path to Sales
First, watch this month's Brunch & Learn recording: Your Test Kitchen mission: Identify ONE area of TRUST where you need to improve (Do they trust YOU/YOUR BIZ? Do they trust your OFFER? Do they trust THEMSELVES? Do YOU trust YOURSELF?) and give 3 ideas (bullet...
Evolution of The Word Chef Brand
This month's meeting replay is here: For more on the Word Chef brand, see these posts: Has Your Brand Reached it's Expiration Date? About the Chef About the Word Chef company The Manifesto Also, take a look at the graphics on my Services Menu to see how I incorporated...
Sales
The content in this module corresponds to the part of your Biz Story Framework that is concerned with closing a sale. The videos below run approx 6 hours. You can stop and start them as needed. Your Test Kitchen mission: Identify ONE area of TRUST where you need to...
Suggest a New Q&A Topic
What are your burning questions about marketing? Ask them here and we'll start a new topic.
Tea’s an amazing mentor, coach and all around awesome person. I’ve learned and accomplished more from participating in her programs than all of the others combined (and there’ve been many!!).
Tea’s Digital Dining Room program has helped me to think differently — on a daily basis — about who my target clients are and the best way to communicate with them. That’s huge! Tea’s advice is current and savvy and you know you are on the cutting edge when working with her.