What’s Inside…
Plan with The Biz Story Framework
Integral to The Story Power Approach™, this is a new twist on the traditional marketing plan.
Education
Actionable learning with assignments that move your business forward.
Community
Like-minded entrepreneurs with various talents, sharing wisdom and good juju.
Digital Dining Room Content Categories
Brunch & Learns
Missions and Exercises
Case Studies
Videos of Case Studies
Topics
Training Videos and Missions
Secret Suppers
Video Recaps of the Secret Suppers
Latest Posts
Ask the Chef: Social Media
Ask anything related to Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube (you get the idea)...if I don't know the answer, I'll find someone who does!
It’s ALL Marketing: The Importance of Systems for Your Business (and Peace of Mind)
First, watch the replay here: Your Test Kitchen Mission: Block out time on your calendar to wear your CEO & Manager Hats. Tell us what times you chose & why. Outline your agendas for those meetings. Pick ONE piece of your business to systematize this month....
Email Marketing
The content in this module corresponds to the Plot section of your Biz Story Framework. The videos below run approx 3 hours. You can stop and start them as needed. Your Mission: Part One: Treasure Hunt Pay attention to which emails you decide to open and read. Copy...
Content Strategy: Preparing to Launch
If you missed the hangout, you can watch the replay here: Also, the write up of this month's case study can be found on the Word Chef site here.
How to Apply Dinner Party Planning to Your Marketing Campaigns
First, watch the replay here: Your Test Kitchen Mission: Using your revenue goal for July, plan out and calendar your marketing efforts for June/July. (Click here to download my marketing calendar template.) Tell us the ideal number of people you need to get in front...
Systems: How’d You Do?
If you missed our meeting, you can watch the recording here: What were your biggest take-aways from this project?
Brunch & Learn: Happily Launch and Promote Your Offer
https://www.youtube.com/watch?v=Q0GMU9MXMXA Your Mission This Month: Tell us how you want to FEEL before, during, after your launch. Using your revenue goal for your launch or for a particular offer, plan out and calendar your marketing efforts for ONE campaign. Tell...
Secret Supper: How I Create and Implement My Content Strategy
Watch the replay here: https://www.youtube.com/watch?v=BbLWnXoObtk Download the slides here: SS - Nurture - Content Strategy Reminder: Your homework is due on a different date this month: Friday, Feb. 20th at Noon, Pacific.
Prepare to Plan
The content in this module should be reviewed BEFORE you sit down to do any planning. It's the best way to take stock of where you are now (so you can make the smart decisions about where you want to go from here). The videos below run approx 2 hours. You can stop and...
Market Research: Your Ideal Client
The content in this module corresponds to the Ideal Client section of your Biz Story Framework. The videos below run approx 2.5 hours. You can stop and start them as needed. Your Test Kitchen Mission: The Un-Focus Group Part I - Spend a week to 10 days researching 5...
Your Signature Dish: How to Create & Price
Review the Brunch & Learn recording here: Your Test Kitchen Mission: 1. Mindmap your Signature Product. Make sure it answers these two questions: > What do you want to be known for? What are your super powers? > What are the benefits of each feature? 2....
Sales Pages Reviewed
Lunch & Learn: Copy Writing the Works
Your Test Kitchen Mission (Due Monday, June 17th) Part I - Identify your 5 ingredients (Pain/Desire; What Stands in the Way; What's Possible; Why You; Call to Action): Bullet points for each ingredient Be succinct and specific - try to keep your ingredients to no more...
Email Marketing Case Studies
Case Studies: Your Social Media Projects
https://www.youtube.com/watch?v=hbGv73Nl7rE
Tea’s an amazing mentor, coach and all around awesome person. I’ve learned and accomplished more from participating in her programs than all of the others combined (and there’ve been many!!).
Tea’s Digital Dining Room program has helped me to think differently — on a daily basis — about who my target clients are and the best way to communicate with them. That’s huge! Tea’s advice is current and savvy and you know you are on the cutting edge when working with her.