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Relationships First, Profits Follow.
Community. Meaningful Relationships. Thoughtful Feedback. Direction, Focus and Consistency.
All of the above = Forward Progress. All found by using The Story Power Approach™ and the support found here in Digital Dining Room.
Plan with The Biz Story Framework
Integral to The Story Power Approach™, this is a new twist on the traditional marketing plan.
Let's Work on Branding
Clarify Your Branding Story
What goes into your brand? How do you create something that’s specifically YOU but that also works for your Ideal Client? We address these topics and more in this month’s lesson.
Digital Dining Room Content Categories
Ask the Chef: Social Media
Ask anything related to Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube (you get the idea)...if I don't know the answer, I'll find someone who does!
Your Signature Dish: How to Create & Price
Review the Brunch & Learn recording here: Your Test Kitchen Mission: 1. Mindmap your Signature Product. Make sure it answers these two questions: > What do you want to be known for? What are your super powers? > What are the benefits of each feature? 2....
Secret Supper: How I Create and Implement My Content Strategy
Watch the replay here: https://www.youtube.com/watch?v=BbLWnXoObtk Download the slides here: SS - Nurture - Content Strategy Reminder: Your homework is due on a different date this month: Friday, Feb. 20th at Noon, Pacific.
Lunch & Learn: All About Masterminds
Your Test Kitchen Mission (Due Monday, May 20th) Part I - Write a Want Ad* for Mastermind Members: Bullet points for qualities needed Focus/Topic Meeting structure preferred What you have to offer Part II - Write Group Guidelines: Outline ground rules Decide on...
Market Research & Your Ideal Client
Your Test Kitchen Mission: The Un-Focus Group (Due July 15th by Noon, PST) Part I - Spend a week to 10 days researching 5 people on social media (see slides for more details on how to choose the people and what to look for). Use the worksheet below (or some semblance...
How I Found My Clients’ Villains
This month (due to my move), the Secret Supper was held by phone. Here's the recording.
It’s ALL Marketing: The Importance of Systems for Your Business (and Peace of Mind)
First, watch the replay here: Your Test Kitchen Mission: Block out time on your calendar to wear your CEO & Manager Hats. Tell us what times you chose & why. Outline your agendas for those meetings. Pick ONE piece of your business to systematize this month....
Systems: How’d You Do?
If you missed our meeting, you can watch the recording here: What were your biggest take-aways from this project?
3 Ways to Clarify Your Branding Story
First, catch up on our meeting here: https://www.youtube.com/watch?v=lI7eMiSBRU8 Your Mission: 1. Assess Your Branding and Pick an Area that You Want to Improve: Your Big Why and how it's expressed visually, verbally, etc. Your Collaborations/Partnerships How You...
Prepare to Plan
The content in this module should be reviewed BEFORE you sit down to do any planning. It's the best way to take stock of where you are now (so you can make the smart decisions about where you want to go from here). The videos below run approx 2 hours. You can stop and...
Market Research: Your Ideal Client
The content in this module corresponds to the Ideal Client section of your Biz Story Framework. The videos below run approx 2.5 hours. You can stop and start them as needed. Your Test Kitchen Mission: The Un-Focus Group Part I - Spend a week to 10 days researching 5...
The content in this module corresponds to the Plot section of your Biz Story Framework. The videos below run approx 3 hours. You can stop and start them as needed. Your Mission: Part One: Treasure Hunt Pay attention to which emails you decide to open and read. Copy...
Proactively Find (and Follow-Up on) New Leads Via Social Media
First, watch the recording: Show Notes: FIRE Method Find: Make a list of all the organizations, publications, companies, etc. that you'd like to work for/with. Then use your favorite social media channel to Find all the people who work there. Identify: Go through each...
Who’s That Villain? What Stands in the Way of Your Client Getting What She Wants?
First, watch the replay here: Your Test Kitchen Mission: Brainstorm at least two villains for each quadrant (Internal/External and Conscious/Unconscious). Pick ONE that would be the best for you to tackle right now. Create an Avatar for this Villain (with a visual)...
Prepare to Plan!
First, watch the Brunch & Learn Recording: Your Test Kitchen Mission: 1. Download the Spreadsheet and Complete the Pre-planning Inventory. (Feel free to customize this for your business) 2.Identify 2-3 Key Stories from the data. 3.Send the spreadsheet to me via...
Tea’s an amazing mentor, coach and all around awesome person. I’ve learned and accomplished more from participating in her programs than all of the others combined (and there’ve been many!!).Gloria Miele, Stronger Leader