What’s Inside…
Plan with The Biz Story Framework
Integral to The Story Power Approach™, this is a new twist on the traditional marketing plan.
Education
Actionable learning with assignments that move your business forward.
Community
Like-minded entrepreneurs with various talents, sharing wisdom and good juju.
Digital Dining Room Content Categories
Brunch & Learns
Missions and Exercises
Case Studies
Videos of Case Studies
Topics
Training Videos and Missions
Secret Suppers
Video Recaps of the Secret Suppers
Latest Posts
Email Marketing: Better Relationships, More Sales
First, watch this month's Brunch & Learn recording: Your Test Kitchen mission: Identify three questions you think will be of value in building relationships Include any giveaway info if needed (why did they sign-up in the first place?) Write the email and set it...
Content Strategy: Preparing to Launch
If you missed the hangout, you can watch the replay here: Also, the write up of this month's case study can be found on the Word Chef site here.
How to Apply Dinner Party Planning to Your Marketing Campaigns
First, watch the replay here: Your Test Kitchen Mission: Using your revenue goal for July, plan out and calendar your marketing efforts for June/July. (Click here to download my marketing calendar template.) Tell us the ideal number of people you need to get in front...
Brunch & Learn: Happily Launch and Promote Your Offer
https://www.youtube.com/watch?v=Q0GMU9MXMXA Your Mission This Month: Tell us how you want to FEEL before, during, after your launch. Using your revenue goal for your launch or for a particular offer, plan out and calendar your marketing efforts for ONE campaign. Tell...
Suggest a New Q&A Topic
What are your burning questions about marketing? Ask them here and we'll start a new topic.
Market Research & Your Ideal Client
Your Test Kitchen Mission: The Un-Focus Group (Due July 15th by Noon, PST) Part I - Spend a week to 10 days researching 5 people on social media (see slides for more details on how to choose the people and what to look for). Use the worksheet below (or some semblance...
Plot a Win-Win Path to Sales
First, watch this month's Brunch & Learn recording: Your Test Kitchen mission: Identify ONE area of TRUST where you need to improve (Do they trust YOU/YOUR BIZ? Do they trust your OFFER? Do they trust THEMSELVES? Do YOU trust YOURSELF?) and give 3 ideas (bullet...
How I Found My Clients’ Villains
This month (due to my move), the Secret Supper was held by phone. Here's the recording.
It’s ALL Marketing: The Importance of Systems for Your Business (and Peace of Mind)
First, watch the replay here: Your Test Kitchen Mission: Block out time on your calendar to wear your CEO & Manager Hats. Tell us what times you chose & why. Outline your agendas for those meetings. Pick ONE piece of your business to systematize this month....
How I Wear My CEO & Manager Hats
First, watch the recording: Here's the list of things I look at in each of the areas I mentioned above: Google Analytics At a bare minimum, take a look at the overview pages for each of these. Look at it by month, as well as by 3 to 6 months. Find the spikes and dips....
Systems: How’d You Do?
If you missed our meeting, you can watch the recording here: What were your biggest take-aways from this project?
3 Ways to Clarify Your Branding Story
First, catch up on our meeting here: https://www.youtube.com/watch?v=lI7eMiSBRU8 Your Mission: 1. Assess Your Branding and Pick an Area that You Want to Improve: Your Big Why and how it's expressed visually, verbally, etc. Your Collaborations/Partnerships How You...
Secret Supper: Interview with Rebecca Tracey
This month's Secret Supper is available in both video and audio! For video, watch here: https://youtu.be/z5WADBja-DY For audio, listen or download here:
Prepare to Plan
The content in this module should be reviewed BEFORE you sit down to do any planning. It's the best way to take stock of where you are now (so you can make the smart decisions about where you want to go from here). The videos below run approx 2 hours. You can stop and...
Market Research: Your Ideal Client
The content in this module corresponds to the Ideal Client section of your Biz Story Framework. The videos below run approx 2.5 hours. You can stop and start them as needed. Your Test Kitchen Mission: The Un-Focus Group Part I - Spend a week to 10 days researching 5...
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Tea’s Digital Dining Room program has helped me to think differently — on a daily basis — about who my target clients are and the best way to communicate with them. That’s huge! Tea’s advice is current and savvy and you know you are on the cutting edge when working with her.
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