What’s Inside…
Plan with The Biz Story Framework
Integral to The Story Power Approach™, this is a new twist on the traditional marketing plan.
Education
Actionable learning with assignments that move your business forward.
Community
Like-minded entrepreneurs with various talents, sharing wisdom and good juju.
Digital Dining Room Content Categories
Brunch & Learns
Missions and Exercises
Case Studies
Videos of Case Studies
Topics
Training Videos and Missions
Secret Suppers
Video Recaps of the Secret Suppers
Latest Posts
Sales
The content in this module corresponds to the part of your Biz Story Framework that is concerned with closing a sale. The videos below run approx 6 hours. You can stop and start them as needed. Your Test Kitchen mission: Identify ONE area of TRUST where you need to...
Suggest a New Q&A Topic
What are your burning questions about marketing? Ask them here and we'll start a new topic.
Blog Smart: Make Every Word Count
First, watch this month's Brunch & Learn recording: Your Test Kitchen mission: Identify 3 places where your content creation habits could stand improvement. Identify 1 topic you could develop that would further your biz goals (your Content Strategy for Q4 should...
Plot a Win-Win Path to Sales
First, watch this month's Brunch & Learn recording: Your Test Kitchen mission: Identify ONE area of TRUST where you need to improve (Do they trust YOU/YOUR BIZ? Do they trust your OFFER? Do they trust THEMSELVES? Do YOU trust YOURSELF?) and give 3 ideas (bullet...
How I Wear My CEO & Manager Hats
First, watch the recording: Here's the list of things I look at in each of the areas I mentioned above: Google Analytics At a bare minimum, take a look at the overview pages for each of these. Look at it by month, as well as by 3 to 6 months. Find the spikes and dips....
Secret Supper: How I Use Social Media to Deepen Online Relationships
https://www.youtube.com/watch?v=YCxIx61-p7c
Secret Supper: Interview with Rebecca Tracey
This month's Secret Supper is available in both video and audio! For video, watch here: https://youtu.be/z5WADBja-DY For audio, listen or download here:
The Villain
The content in this module corresponds to the Villain section of your Biz Story Framework. Your Test Kitchen Mission: Brainstorm at least two villains for each quadrant (Internal/External and Conscious/Unconscious). Pick ONE that would be the best...
Social Media that WORKS for YOU
The content in this module corresponds to the Plot section of your Biz Story Framework. The videos below run approx 6 hours. You can stop and start them as needed. Your Test Kitchen mission: 1. Spend 10 minutes a day for the next 10 days socializing on a new or...
Your Ideal Client as Hero: The Character Sketch
Your Ideal Client as Hero: The Character Sketch
Market Research – Digging Deeper with Two Questions
If you haven’t yet looked at (and given feedback on) the questions posted by DDR members, click on over to the Forum and take a peek. Here’s the replay of our meeting. We missed you. Hope you can make it to the next one! If you'd rather listen to the audio only, you...
Your Branding Stories
The post that covers our project this month can be read on the Word Chef site here.
Secret Supper: The Word Chef’s Content Strategy Over Time
Start by listening to the replay of this month's meeting. The image below shows my web traffic since the inception of theWordChef.com. Peak traffic days are explained as well as top visited pages: As I noted during our meeting, my initial content strategy centered...
Case Studies: Blogging
If you missed the hangout, you can watch the recording here:
Put the ‘Social’ Back in Social Media
First, watch this month's Brunch & Learn recording: Your Test Kitchen mission: 1. Spend 10 minutes a day for the next 10 days socializing on a new or previously ignored social media channel. 2. Download the worksheet to guide you through the process: Click Here 3....
Tea’s an amazing mentor, coach and all around awesome person. I’ve learned and accomplished more from participating in her programs than all of the others combined (and there’ve been many!!).
Gloria Miele, Stronger Leader