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Relationships First, Profits Follow.
Community. Meaningful Relationships. Thoughtful Feedback. Direction, Focus and Consistency.
All of the above = Forward Progress. All found by using The Story Power Approach™ and the support found here in Digital Dining Room.
Plan with The Biz Story Framework
Integral to The Story Power Approach™, this is a new twist on the traditional marketing plan.
Let's Work on Branding
Clarify Your Branding Story
What goes into your brand? How do you create something that’s specifically YOU but that also works for your Ideal Client? We address these topics and more in this month’s lesson.
Digital Dining Room Content Categories
Your Heroic Ideal Client
The content in this module corresponds to the Ideal Client section of your Biz Story Framework. The videos below run approx 2.5 hours. You can stop and start them as needed. Your Test Kitchen mission: 1. Create an Ideal Client Character Sketch that showcases the...
Marketing Systems & CEO Time
The content in this module corresponds to your entire marketing plan and business. The videos below run approx 6 hours. You can stop and start them as needed. Your Test Kitchen Mission: Block out time on your calendar to wear your CEO & Manager Hats. Understand...
Heart-Centered Email Marketing
First, catch up on our meeting here: https://www.youtube.com/watch?v=8bFEHUlnAds Your Mission: Part One: Treasure Hunt Pay attention to which emails you decide to open and read. Copy the subject lines of at least 15 emails that you choose to read over the course of a...
Case Studies: Your Branding Projects
Storytelling and Content Strategy to Grow Your Business
First, watch this month's Brunch & Learn recording: Your Test Kitchen mission: Identify Your Top Business Goal for Final Quarter of this year (October thru December 2013) Brainstorm Your Topics (At least 5) (Do an inventory of your current content) Create an...
Blog Smart: Make Every Word Count
First, watch this month's Brunch & Learn recording: Your Test Kitchen mission: Identify 3 places where your content creation habits could stand improvement. Identify 1 topic you could develop that would further your biz goals (your Content Strategy for Q4 should...
Secret Supper: How I Use Social Media to Deepen Online Relationships
The content in this module corresponds to the Villain section of your Biz Story Framework. Your Test Kitchen Mission: Brainstorm at least two villains for each quadrant (Internal/External and Conscious/Unconscious). Pick ONE that would be the best...
Social Media that WORKS for YOU
The content in this module corresponds to the Plot section of your Biz Story Framework. The videos below run approx 6 hours. You can stop and start them as needed. Your Test Kitchen mission: 1. Spend 10 minutes a day for the next 10 days socializing on a new or...
Suggest a New Q&A Topic
What are your burning questions about marketing? Ask them here and we'll start a new topic.
Lunch & Learn: Copy Writing the Works
Your Test Kitchen Mission (Due Monday, June 17th) Part I - Identify your 5 ingredients (Pain/Desire; What Stands in the Way; What's Possible; Why You; Call to Action): Bullet points for each ingredient Be succinct and specific - try to keep your ingredients to no more...
Email Marketing Case Studies
Plot a Win-Win Path to Sales
First, watch this month's Brunch & Learn recording: Your Test Kitchen mission: Identify ONE area of TRUST where you need to improve (Do they trust YOU/YOUR BIZ? Do they trust your OFFER? Do they trust THEMSELVES? Do YOU trust YOURSELF?) and give 3 ideas (bullet...
How I Wear My CEO & Manager Hats
First, watch the recording: Here's the list of things I look at in each of the areas I mentioned above: Google Analytics At a bare minimum, take a look at the overview pages for each of these. Look at it by month, as well as by 3 to 6 months. Find the spikes and dips....
Sales Pages Reviewed
Tea’s an amazing mentor, coach and all around awesome person. I’ve learned and accomplished more from participating in her programs than all of the others combined (and there’ve been many!!).Gloria Miele, Stronger Leader