Ask the Chef: SEO (Search Engine Optimization) by Tea Silvestre | Feb 12, 2018 | Ask the Chef | 2 comments Ask all your SEO-related questions here. If I don’t know the answer, I’ll find someone who does. More From Digital Dining RoomAsk the Chef: Social MediaAsk the Chef: BrandingSuggest a New Q&A TopicHow I Wear My CEO & Manager HatsMastermind AdsPlanning: Community Case StudiesCopy Writing – Letters to a Friend Tea Silvestre Sarah K. wants to know: are there things we can do / ways to monitor our online presence (esp website) that help gather meaningful data? The goal being to use the data to make changes/enhancements so that we are easier to find on-line. It’s hard to help people when they can’t find you. Tea Silvestre This is a BIG topic, Sarah so let’s start at the beginning: What words and phrases do people use when they’re searching for solutions similar to what you provide? Those are the keywords you want to focus on when writing blog posts and copy. If you provide a product or service that most people don’t know exists, then you’ll have a bit more of a challenge on your hands. In that case, you’ll need to do non-SEO things to educate your potential clients first so that your thing becomes a part of their awareness. The other thing you want to work on is your own website. Make sure you’ve got Google Analytics installed and that you’re looking at the reports it gives you on a regular basis. Depending on how often you update your site, you’ll look at it either weekly, bi-weekly or monthly. Notice the trends. Notice what pages people spend the most time on. GA gives you a TON of meaningful data — but you’ve got to look at the reports and ask yourself questions about what you’re seeing in order to find out what’s deemed most useful by your visitors. Both of these strategies are bigger than we discuss here. I’ll look into adding Lunch & Learn sessions for these so we can do a deeper dive.