First, catch up on the lesson here:
Your Mission
- Do an inventory of your existing content.
- Mindmap ONE program or package and…
- Name it, describe how it aligns with your brand.
- Describe WHO it’s perfect for.
- List the content you might discuss and the pricing
you might use. - Do a features/benefits analysis for us
- If you’re ready, make an offer for beta-testers.
Post your answers to the Programs and Packages topic in our forum before NOON PST on Friday, September 25, 2015.
All those who meet the deadline will be entered to win a FREE 30-min strategy session to review the creation, implementation, and marketing of your offer.
For additional review, download the slides: B&L – Pickle – Programs and Packages.
You may also need to review the following modules in our Learning Library:
- Your Heroic Ideal Client
- Market Research: Your Ideal Client
- Branding
- Marketing Systems & CEO Time