Ideal-Client-HeroThe content in this module corresponds to the Ideal Client section of your Biz Story Framework. The videos below run approx 5 hours. You can stop and start them as needed.

Your Test Kitchen Mission

Part I – Identify your 5 ingredients (Pain/Desire; What Stands in the Way; What’s Possible; Why You; Call to Action):

  • Write bullet points for each ingredient
  • Be succinct and specific – try to keep your ingredients to no more than 2 sentences

Part II – Write a Letter to Your Ideal Customer:

  • Use a conversational, friendly tone
  • Use the five ingredients (at least one paragraph for each ingredient)

You can download the slides here and here and the audio here.

Questions? Please leave them in a comment below. Thanks!

For further study, see items posted in our Sales Pages Forum.