Your Test Kitchen Mission: The Un-Focus Group (Due July 15th by Noon, PST)

Part I – Spend a week to 10 days researching 5 people on social media (see slides for more details on how to choose the people and what to look for). Use the worksheet below (or some semblance thereof) to capture all your thoughts about these people.

Part II – Analyze your data and look for patterns. Find one or two questions that would help you get better insight on these folks and then go ask them — either individually or as a group.

Post your questions (and any answers you receive) to the Forum (see the Community link from the DDR Dashboard) under Market Research. We’ll discuss your results as a group on the 4th Monday during our Community Case Studies meeting.

Be sure to ask your study buddies (or our entire DDR group) for help if you need it.

Download the worksheet for this month’s Test Kitchen mission here. < This is a .docx file. If you can’t use this type of file, you may alternatively use the Google Doc version.

Download the slides from today’s meeting. And the audio-only file here.

Questions? Please leave them in a comment below. Thanks!