First, watch this month’s Brunch & Learn recording:
Your Test Kitchen mission:
- Identify ONE area of TRUST where you need to improve (Do they trust YOU/YOUR BIZ? Do they trust your OFFER? Do they trust THEMSELVES? Do YOU trust YOURSELF?) and give 3 ideas (bullet points) for how you’ll address it.
- Describe your “Artichoke” (something you Love-Love-Love) in full, sensory and emotional detail. (One paragraph)
- Describe something you Love about your work in the same way (One paragraph)
- Choose ONE Doorway (aka Product/Service) that you’d like to focus on increasing sales for. Describe it’s BIG end result. How does it help your Hero (aka Ideal Client) solve their BIG desire/problem? What does it include? How is it priced? How is it delivered?
- Break that BIG Doorway into it at least three SMALL bites. What are the different components? For example, if your thing is a one-day workshop, 3 small bites might look like: an ebook, a 60 min teleclass or webinar on ONE point of your full workshop, a private FB group for discussion. How would you price these smaller bites? Is your BIG product a natural upsell?
Post your answers to the above in the forum under the Sales category (no later than Monday, February 17th at noon, Pacific).
Remember: If you get stuck or you’d like help on something, please post your questions in our Facebook group!
For additional review, download the slides.
Extra Reading:
Attract Your Perfect Customers (Farmer’s Market Love Blog Post)
Copywriting Starter Recipe (Blog post)