Your Test Kitchen mission:
1. Create an Ideal Client Character Sketch that showcases the important things about your Hero:
- Their back story – how did they get where they are today? What have been their “defining moments”
- Current motivations – what’s behind their BIG pain or desire? What are they trying to achieve and what keeps them up at night (even if it has nothing to do what you offer).
- What are the consequences of NOT achieving their goal(s)? (This is the fear behind your protagonist’s BIG pain/desire)
- What’s their worldview? Their values? – what’s most important to them in terms of what you’re selling? How does that affect the way they think and make a buying decision?
- Their world and environment – where do they hang out (online and off)? How do they spend their free time? What hobbies or other interests do they have?
- Who or what stands in their way? – If it’s not a person, create a personified version of this
2. Share your work with a buddy for feedback. Does it make sense to them? Are they fully engaged in whether or not the hero wins?
For additional review, download the slides and/or the audio.
Additional
Reading:
Karen’s Character Sketch: bit.ly/karen-client
Listening to Your Ideal Client on Social Media (blog post): bit.ly/researchx (<< This comes from our Market Research module)
Using What You Already Know (blog post): bit.ly/perfectclient
For further study, see items posted in our Hero Sketch forum