Your-BrandThe content in this module corresponds to the Mentor section of your Biz Story Framework. There are approx 9 hours of videos here. Please take your time with them.




Your Mission:

1. Assess Your Branding and Pick an Area that You Want to Improve:

  • Your Big Why and how it’s expressed visually, verbally, etc.
  • Your Collaborations/Partnerships
  • How You Serve Your Clients

2. Outline (step-by-step) what needs to happen to improve your branding, and what resources you need in order to take action.

Remember: Use our Facebook group to get as much feedback and brainstorming help as you can.

For additional review, download the slides: B&L – Zest – Branding

Your Test Kitchen Mission

  • Assess your current branding elements to see what might be unclear (see the slides and/or recording above).
  • Ask for feedback from your clients, audience, colleagues and peers:

>> What THREE words would you use to describe me?
>> What ONE EMOTION do you feel when you think about me/my brand?
>> What ONE QUALITY do you associate most with my business/me?

  • Find the best THREE elements or qualities to incorporate into your branding — one being a weakness or a quirk, the other two being neutral or positive.
  • Modify your About Page so that these are highlighted in some way.
  • Pick ONE area of your branding to improve and clarify this month (see recording for elements to consider).
  • Identify what you need (resources, decisions, etc.)  to make that happen. Outline the steps you’ll take.
  • Come up with THREE social media posts (tweets or status updates) that illustrate these bits of you.
  • EXTRA CREDIT: Use this new information to write a blog post for your site.

For additional review, download these slides and these slides and/or the audio.