Branding

The content in this module corresponds to the Mentor section of your Biz Story Framework. There are approx 9 hours of videos here. Please take your time with them.

Your Mission:

1. Assess Your Branding and Pick an Area that You Want to Improve:

Your Big Why and how it’s expressed visually, verbally, etc.
Your Collaborations/Partnerships
How You Serve Your Clients

2. Outline (step-by-step) what needs to happen to improve your branding, and what resources you need in order to take action.

Remember: Use our Facebook group to get as much feedback and brainstorming help as you can.

For additional review, download the slides: B&L – Zest – Branding

Your Test Kitchen Mission

Assess your current branding elements to see what might be unclear (see the slides and/or recording above).
Ask for feedback from your clients, audience, colleagues and peers:

>> What THREE words would you use to describe me?
>> What ONE EMOTION do you feel when you think about me/my brand?
>> What ONE QUALITY do you associate most with my business/me?

Find the best THREE elements or qualities to incorporate into your branding — one being a weakness or a quirk, the other two being neutral or positive.
Modify your About Page so that these are highlighted in some way.
Pick ONE area of your branding to improve and clarify this month (see recording for elements to consider).
Identify what you need (resources, decisions, etc.) to make that happen. Outline the steps you’ll take.
Come up with THREE social media posts (tweets or status updates) that illustrate these bits of you.
EXTRA CREDIT: Use this new information to write a blog post for your site.

For additional review, download these slides and these slides and/or the audio.