The content in this module corresponds to your entire marketing plan and business. The videos below run approx 6 hours. You can stop and start them as needed.
Your Test Kitchen Mission:
- Block out time on your calendar to wear your CEO & Manager Hats. Understand what times you choose & why.
- Outline your agendas for those meetings.
- Pick ONE piece of your business to systematize this month. This could be related to marketing, sales, customer service, operations…anything you do over and over.
- Spend TWO weeks documenting what happens & when with that piece; identify what needs to improve & how you’ll get answers.
- EXTRA CREDIT: Use this new information to write a blog post for your site. Send me a link to that post and I’ll share it all over social media for you.
For additional review, download the slides.
Your Test Kitchen Mission:
- For three days, record how you’re actually spending your time in your business.
No cheating! If you find you’re on social media for a couple hours (whoops!), write that down.
No excuses. Pen and paper work. If you’d prefer a tech way to track, look at Toggl.com or Harvest or Freshbooks (if you’re already using them for invoicing). - With that info in hand, identify one area in your business that could benefit from a more efficient/documented/consistent system. Tell us what that is and explain what your current process is so we can help you figure out efficiencies (if applicable).
- EXTRA CREDIT: Create your list of success criteria. Research your options. Be creative! Solutions may include a combination of analog methods, delegation, and modern apps and services.
Remember: Use our Facebook group to get as much feedback and brainstorming help as you can.
For additional review, download the slides: B&L – Salt – Marketing Systems
Additional
Reading:
Back of the House: How I Keep this Bistro Humming (Blog post)
What is Marketing? (Blog post)
The Power of Habit: Why We Do What We Do in Life and Business (Book)
E-Myth Revisited (Book)
For further study, see items posted in our Systems Forum.