The content in this module should be reviewed BEFORE you sit down to do any planning. It’s the best way to take stock of where you are now (so you can make the smart decisions about where you want to go from here). The videos below run approx 2 hours. You can stop and start them as needed.

Your Test Kitchen Mission:

  1. Download the Spreadsheet and Complete the Pre-planning Inventory. (Feel free to customize this for your business)
  2. Identify 2-3 Key Stories from the data.

Remember: Use our Facebook group to get as much feedback and brainstorming help as you can.

For additional review, download the slides: B&L – Prepare to Plan.

For help with finding numbers in Google Analytics, download the series of screen shots: Google Analytics Cheat Sheet