VillainThe content in this module corresponds to the Villain section of your Biz Story Framework.




Your Test Kitchen Mission:

  1. Brainstorm at least two villains for each quadrant (Internal/External and Conscious/Unconscious).
  2. Pick ONE that would be the best for you to tackle right now.
  3. Create an Avatar for this Villain (with a visual) and describe it fully. Don’t forget the emotions!
  4. Understand why you chose this one as your focus.
  5. EXTRA CREDIT: Use this new information to write a blog post for your site. Send me the link and I’ll share it all over social media for you.

For additional review, download the slides.

Secret Supper: How I Found My Client's Villains


Copywriting Starter Recipe (Blog post)

How to Avoid Being Killed by Evil Chef Robots (Blog post) <– an example of how you might write a blog post of your own that addresses one of the many villains your prospective clients deal with.

For further study, see items posted in our Who’s That Villain Forum.