The content in this module corresponds to the Villain section of your Biz Story Framework.
Your Test Kitchen Mission:
- Brainstorm at least two villains for each quadrant (Internal/External and Conscious/Unconscious).
- Pick ONE that would be the best for you to tackle right now.
- Create an Avatar for this Villain (with a visual) and describe it fully. Don’t forget the emotions!
- Understand why you chose this one as your focus.
- EXTRA CREDIT: Use this new information to write a blog post for your site. Send me the link and I’ll share it all over social media for you.
For additional review, download the slides.
Secret Supper: How I Found My Client's Villains
https://drive.google.com/file/d/0B0tto_ovyFQJLWtGTER3eGxKSEE/editAdditional
Reading:
Copywriting Starter Recipe (Blog post)
How to Avoid Being Killed by Evil Chef Robots (Blog post) <– an example of how you might write a blog post of your own that addresses one of the many villains your prospective clients deal with.
For further study, see items posted in our Who’s That Villain Forum.