First, watch the replay here:
Your Test Kitchen Mission:
- Brainstorm at least two villains for each quadrant (Internal/External and Conscious/Unconscious).
- Pick ONE that would be the best for you to tackle right now.
- Create an Avatar for this Villain (with a visual) and describe it fully. Don’t forget the emotions!
- Explain why you chose this one as your focus.
- EXTRA CREDIT: Use this new information to write a blog post for your site. (I’ll share all blog post links in a round-up/case study post that I do at the end of March.)
Post your answers to the above in the forum under the Villains category (no later than Monday, March 17th at noon, Pacific).
Remember: If you get stuck or you’d like help on something, please post your questions in our Facebook group!
For additional review, download the slides.
Extra Reading:
Copywriting Starter Recipe(Blog post)
How to Avoid Being Killed by Evil Chef Robots (Blog post) <– an example of how you might write a blog post of your own that addresses one of the many villains your prospective clients deal with.