What’s Inside…
Plan with The Biz Story Framework
Integral to The Story Power Approach™, this is a new twist on the traditional marketing plan.
Education
Actionable learning with assignments that move your business forward.
Community
Like-minded entrepreneurs with various talents, sharing wisdom and good juju.
Digital Dining Room Content Categories
Brunch & Learns
Missions and Exercises
Case Studies
Videos of Case Studies
Topics
Training Videos and Missions
Secret Suppers
Video Recaps of the Secret Suppers
Latest Posts
Sales
The content in this module corresponds to the part of your Biz Story Framework that is concerned with closing a sale. The videos below run approx 6 hours. You can stop and start them as needed. Your Test Kitchen mission: Identify ONE area of TRUST where you need to...
Suggest a New Q&A Topic
What are your burning questions about marketing? Ask them here and we'll start a new topic.
Plot a Win-Win Path to Sales
First, watch this month's Brunch & Learn recording: Your Test Kitchen mission: Identify ONE area of TRUST where you need to improve (Do they trust YOU/YOUR BIZ? Do they trust your OFFER? Do they trust THEMSELVES? Do YOU trust YOURSELF?) and give 3 ideas (bullet...
How I Wear My CEO & Manager Hats
First, watch the recording: Here's the list of things I look at in each of the areas I mentioned above: Google Analytics At a bare minimum, take a look at the overview pages for each of these. Look at it by month, as well as by 3 to 6 months. Find the spikes and dips....
Secret Supper: The Chef Takes Stock
Community Case Studies: Market Research
http://youtu.be/0EiC62Np_Fs
Secret Supper: Heart-to-Heart Email Marketing with Mark Silver
Miss the meeting? You can watch the recording here: https://www.youtube.com/watch?v=ltfWlhUh2QU
Case Studies: Your Social Media Projects
https://www.youtube.com/watch?v=hbGv73Nl7rE
Brunch & Learn: Heartfelt Sales Conversations (with Susanna Maida)
First, watch the recording of our meeting: https://www.youtube.com/watch?v=cmfZb66CYqw Your Mission: Design a Discovery Session. Name it, describe how it aligns with your main offer. Highlight the benefits of having one. List the content you might discuss. Invite your...
Secret Supper: Interview with Rebecca Tracey
This month's Secret Supper is available in both video and audio! For video, watch here: https://youtu.be/z5WADBja-DY For audio, listen or download here:
Lessons from the Posse: Tea’s Mastermind Process
I've participated in four different mastermind groups over the course of my self-employed life, and can tell you that they've always provided me with high value feedback, support and accountability. Unfortunately, that high value didn't always last. (Which is why I've...
Copy Writing and Sales Page
The content in this module corresponds to the Ideal Client section of your Biz Story Framework. The videos below run approx 5 hours. You can stop and start them as needed. Your Test Kitchen Mission Part I – Identify your 5 ingredients (Pain/Desire; What Stands in the...
Your Branding Stories
The post that covers our project this month can be read on the Word Chef site here.
The Wonders of Market Research and What it Means for Iteration
Have you seen my Marketing diagram before? This is the one I use to help explain marketing in terms of its breadth and depth in your business. I also usually say, "I'm biased, but I believe EVERYTHING in your business is about marketing." Go ahead and take a gander...
Lunch & Learn: All About Masterminds
Your Test Kitchen Mission (Due Monday, May 20th) Part I - Write a Want Ad* for Mastermind Members: Bullet points for qualities needed Focus/Topic Meeting structure preferred What you have to offer Part II - Write Group Guidelines: Outline ground rules Decide on...
Tea’s an amazing mentor, coach and all around awesome person. I’ve learned and accomplished more from participating in her programs than all of the others combined (and there’ve been many!!).
Tea’s Digital Dining Room program has helped me to think differently — on a daily basis — about who my target clients are and the best way to communicate with them. That’s huge! Tea’s advice is current and savvy and you know you are on the cutting edge when working with her.